Delta for CPG & Enterprise
Unified Retail Media Intelligence
The Challenge
Fragmented RMN Platforms
Managing 8+ Retail Media Networks (Amazon, Walmart, Target, etc.) creates an impossible task: comparing performance across siloed platforms with inconsistent metrics.
Can't Prove Incremental ROI
Platform-reported ROAS doesn't answer the CFO's question: "Which spend is actually driving growth?" True incrementality is invisible.
Slow Decision Velocity
Strategic decisions are stuck in quarterly cycles while competitive context shifts weekly. By the time reports are ready, the market has moved.
Defensive vs Offensive Spend Confusion
You can't distinguish between spend required to maintain market position and spend that genuinely drives growth. Budgets are allocated by politics, not potential.
The Delta Solution
Unified Data Infrastructure
Brand Audit EngineDelta serves as the central intelligence layer, integrating brand perception data with market signals. Review a single dashboard instead of logging into multiple platforms.
True Profitability Measurement
Attention EconomicsMove beyond vanity metrics to measure what matters. The Attention Economics framework weights data sources by trust and credibility, not just volume.
Strategic Portfolio Management
War RoomWar Room enables tier-based governance—Strategic, Core, Opportunistic—for brand positioning. Data-driven allocation based on strategic potential, not internal politics.
Accelerated Creative Velocity
Gap SolutionsStrategic Gap Solutions identifies perception gaps and generates marketing assets. Reduce creative production cycles from weeks to days.
Key Features
Unified Dashboard
50+ data sources in one strategic view.
Attention Economics
Quality-weighted awareness scoring beyond simple volume.
War Room Command Center
Strategic planning with built-in frameworks.
Accelerated Creative
AI-generated assets to close perception gaps.
From Inefficiency to Incremental ROI
Delta transforms the retail media function into a system of financial accountability. Get the data to defend every dollar of spend, the decision velocity to reallocate capital weekly, and the strategic clarity to distinguish defensive maintenance from offensive growth investment.
Enterprise CPG brands require the full Empire platform: unlimited brands for portfolio management, SSO for security compliance, and API access for integration with existing data infrastructure.
Enterprise-grade intelligence