Figma (20% Gap) isn't just winning the war; it is the only belligerent left on the field. Adobe XD (52% Gap) has collapsed into 'zombie software,' with a sentiment score of 18 that reflects total abandonment. The contrast is stark: Figma is suffering from the growing pains of a monopoly—bloat and arrogance—while XD is suffering from the silence of the grave.

However, the attention economics reveal a dangerous vulnerability for the victor. Both brands sit in the 'Viral Noise' quadrant. Figma's 30 sources are dominated by medium-trust complaints about UI3 and pricing, rather than deep advocacy. This indicates a fragile empire; high volume but low 'Attention Coefficient' means users are loud but not loyal. XD's noise is merely the echo of users trying to migrate away.

Figma's victory is technical, but its cultural hold is slipping. The 20% alignment gap is driven by a disconnect between Wall Street's desire for a 'Platform for Everyone' and the designer's need for a precision tool. Unless Figma converts its 'Viral Noise' into 'Brand Empire' authority by fixing trust, it will bleed users to Penpot. XD is already a write-off; its only future is as spare parts for Adobe Firefly.

The Threat

Threat Level: Critical (Internal). Figma faces a 75% threat score from Penpot, not because Penpot is better, but because Figma is becoming 'hostile' to its base. The 'Viral Noise' attention profile proves that Figma is generating friction, not flow. For XD, the threat is existential: it is effectively dead.

Delta Engine Strategic Fix

Strategy VS Figma

"Kill Complexity"

Action

Roll back aggressive UI changes and freeze pricing for SMBs to stop the 'Success Toxin' bleed.

Attention Fix

Shift focus from volume (feature hype) to depth (workflow mastery) to raise the Quality Score.

Strategy VS Adobe XD

"Harvest & Euthanize"

Action

Officially sunset the product to stop the trust bleed and force-migrate users to GenStudio.

Attention Fix

Stop generating negative noise; silence the channel and redirect attention to Firefly.